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Lead Generation Executive

Freshers / 0–1 Year | 2 Positions | Business Development

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About the Role

We are looking for enthusiastic and motivated fresh graduates to join our Business Development team as Lead Generation Executives. The primary responsibility of this role is to identify potential customers, generate qualified leads, and support the sales team in expanding business opportunities.

This is an excellent opportunity for individuals looking to build a career in Sales, Marketing, Business Development, and SaaS/Healthcare Technology solutions.

Key Responsibilities

  • Research and identify prospective clients through online platforms, directories, LinkedIn, and other sources.
  • Generate new business leads through email campaigns, social media outreach, cold calling, and networking activities.
  • Maintain and update lead information in CRM systems.
  • Qualify prospects based on predefined criteria.
  • Schedule product demonstrations and meetings for the sales team.
  • Follow up with prospects via phone, email, and messaging platforms.
  • Build and maintain a database of potential customers.
  • Work closely with the marketing and sales teams to execute lead generation campaigns.
  • Track and report daily, weekly, and monthly lead generation activities.
  • Maintain professional communication with prospective customers.

Required Skills

  • Strong verbal and written communication skills.
  • Basic understanding of sales and marketing concepts.
  • Strong interpersonal and relationship-building skills.
  • Confidence in speaking with potential customers.
  • Good internet research skills.
  • Familiarity with Microsoft Office (Excel, Word, PowerPoint).
  • Ability to learn quickly and work independently.
  • Positive attitude and willingness to achieve targets.

Preferred Qualifications

  • Any Graduate (Preferred BBA & MBA Fresher).
  • Basic knowledge of CRM tools, LinkedIn, or digital marketing is an added advantage.
  • Interest in technology, SaaS products, healthcare software, or IT solutions.

What We Offer

  • Comprehensive training and mentorship.
  • Career growth opportunities.
  • Exposure to enterprise software and healthcare technology solutions.
  • Friendly and collaborative work environment.

Key Performance Indicators (KPIs)

  • Number of leads generated.
  • Qualified leads passed to the sales team.
  • Meetings/Demos scheduled.
  • Lead conversion opportunities created.
  • CRM data quality and maintenance.